vest-pocket-icon-newsVest Pocket News

Vest Pocket Member Spotlight: Babs De Lay

Babs De Lay

This month we profile Vest Pocket Member Babs DeLay, founder and principal broker at Urban Utah Homes and Estates. Babs was also this year’s recipient of Vest Pocket’s Richard M. Wirick Lifetime Achievement Award. This award honors a local entrepreneur or business leader who has contributed to our economy and our community through his or her efforts of focusing on local independent business issues and supporting the vitality of the local business community.

As a savvy businesswoman and activist, Babs has left her ‘green’ stamp on this city, not just by giving back and inspiring others to do the same, but also by practicing what she preaches, in all forums she dabbles in.

Babs is very accomplished in the business arena. After working as a licensed realtor since 1984, she founded Urban Utah Homes and Estates in 2001 and remains the principal broker. Babs works and lives downtown in the Dakota building, and saw a need to house her real estate business there to service the urban areas as the population in Salt Lake City continues to grow. She focuses on senior citizen estates, downtown east-side residential property listings and sales, and new downtown development and condos.

Her office is environmentally responsible and the brokerage was the first E-2 certified real estate brokerage in Salt Lake City.

Babs De Delay accepting Vest Pocket’s Richard M. Wirick Lifetime Achievement Award (May 2017)

Babs is a nationally recognized instructor in real estate marketing and was awarded the Distinguished Real Estate educator in both Utah and nationally. Babs served a voluntary, 8 year-term, as the Salt Lake City Planning and Zoning Commissioner.

She also served for 5 years as a Director of the Salt Lake Board of REALTORS, as well as the past President for the Salt Lake Chapter of the Women’s Council of Realtors.

Babs’ community involvement parallels her business accomplishments. As an activist and champion of public service, Babs does not shy away from the issues facing women, or our community. A few other volunteer positions she has had over the years, illustrates her commitment to creating positive change.

  • Chair, Downtown Merchants Association, Salt Lake City, 4 years
  • Past Board member, Utah Hispanic American Festival
  • Hosting the Women’s music program, KRCL public radio for the last 28 years
  • Past President, Rape Recovery Center Board of Directors
  • National 2005 Outstanding Award for Advocacy and Community Work in Ending Sexual Violence Against Women from the National Sexual Violence Resource Center
  • Advisory Board, Utah Coalition Against Sexual Assault
  • Current Trustee, Utah Transit Authority (UTA)
  • State Secretary, Utah Girl Scout Council

Babs De LayBabs is also a great supporter of local, independent businesses. “I like spreading the word that local is better, that yes, there are over 3,000 public parking places downtown and that all public transportation downtown to all local businesses is free. We live in the Free Zone, we work in the Free Zone.” says De Lay.  “I am the person that shops local 95 percent of the time. I am the person that has never been in a Walmart.”

In her free time, Babs plays on the Bonneville Golf team. Having grown up with her father who played with professional golfers like Arnold Palmer and Jack Nicklaus, Babs learned the sport, and she has been playing ever since. She is also an artist, carrying a pad and small set of coloring pencils with her and sketching mementos daily of her surroundings or places she visits.

Babs De Lay is one of those people who soldiers on, even in the face of adversity. She does not get discouraged by the countless neighbors she faces daily that are in need of help, or the never-ending issues that surround sexual violence. Her desire to institute change in her community is obvious in the work that she does every day, both on a professional and personal level. Babs is a tireless seeker of possibilities.

Each month Vest Pocket Business Coalition spotlights one of our members who is an exceptional business leader and advocate for local, independently owned businesses. If you’re not already a member of Vest Pocket, please join!

Coalition & Cocktails Event a Success

Our Coalition & Cocktails event on August 17th was a great success. Thank you to all that attended with special thanks to Amy Leininger and Rheda Fouad of The RUIN for hosting the event, James Fowler from Sugar House Distillery for donating vodka for our signature drink (The Coalition Cooler), and to Candace Pulli and Chef Shaun of Lazy Day Café for catering for the wonderful food. Special thanks to Vest Pocket Events Committee Chair Rena Ferguson who produced the event!

“Coalition & Cocktails” on Aug. 17th!

Coalition & Cocktails
Just a few days left until our Summer Social. Cool off with us at our Coalition & Cocktails fundraising social on August 17th. Enjoy a cocktail or beverage of your choice and learn about Vest Pocket Business Coalition and our mission to build a stronger independent business community in Utah. Get to know other area small business owners and hear how you can be a part of the Coalition’s advocacy, mentoring, and educational outreach efforts.

Admission includes free hors d’oeuvres. There will be a cash bar for wine, beer, and cocktails.

Join us after work on Aug. 17th at The RUIN in Sugarhouse.

Register Now

Take Our Survey

We Want Your Feedback! Take Our Educational Events Survey

Take Our Survey

Vest Pocket’s mission is to build a stronger independent business community in Utah through advocacy, education, and social networking. Your input is crucial in helping us to present educational events with the maximum value to small business owners.

Please take our 3-minute survey and let us know which Educational Events you would be most interested in attending over the next year. Click the link below to start

Small Business Educational Events Survey

Thanks in advance for your thoughtful input!

Vest Pocket Business Coalition Elects New Officers

Doug Burton - President - and Rebecca Yates - Vice President

Doug Burton (Board President) and Rebecca Yates (Board Vice President)

The Vest Pocket Business Coalition has elected new officers to the positions of President and Vice President of the organization. Doug Burton takes over as President from Jon Parry (JDP Law) who served as president from 2015-2017 and remains on the board.

Rebecca Yates will fill the newly created role of Vice President.

Board Member Catherine Pray takes over as Secretary from Westminster College’s Ryan Lewis, who has served as Secretary for the past four years.

Board member Carol Elliott is the new Advocacy Committee Chair and will continue to advocate for local, independent business by working with legislators and policy-makers at all levels of government.

Doug Burton is the co-owner of Saltworks (saltworksdigital.com), a local web development and digital marketing agency. Prior to Saltworks, Doug served as Senior Vice President of Creative for InTouch and InStore Broadcasting Network, retail media companies that provide radio, video, and interactive content for grocery stores and drug stores in the U.S. and Canada.

Rebecca Yates is the owner of Ark Insurance Solutions (ark-ins.com), a local, independently owned insurance agency. Rebecca is also a Westminster College Alumni Board Member and completed the Goldman Sachs 10,000 Small Businesses program in 2014.

Catherine Pray is the Senior Partner of Blueprint Summer Programs (www.bpsummerprograms.com) , a pre-college academic program for high school students focusing on college and career readiness.  Cat is a lawyer by trade but left the practice to pursue other passions.  Besides working for Blueprint she owns a local retail dancewear store and teaches dance.

Carol Elliott is the owner of Paletti, a local clothing boutique on Highland Drive in Salt Lake City (palettislc.com). Prior to opening Paletti, Carol worked for Federated Department Stores (now Macy Corp) Management in both stores and central operation work with Corporate Offices.